![]() ![]() ![]() That usability and a more subtle way of manipulation by combining body and soul, hand and eye, joy and practicability, have long been ignored in just advertising and marketing products with quite simple jingles and without fusing the message, meaning and the look to ultimate seductiveness is stunning. I hardly say that something changed my view of the world, but just as after enlightenment to mindful product praising, I tend to look at any design under this aspect now. It amazed me that we, because of perfect product design, intuitively know how to use products and how quickly we learn when extra functions are added due to the evolution of tech. ![]() Norman shows many examples of what works why, how even simple and banal seeming objects are filled with deep thoughts about each possible aspect and how products evolve. Gosh, I didnĀ“t know that there was such a huge bunch of other disciplines involved in the creation of everyday objects and how much scientific effort is made to pimp every single aspect until perfection. A praising of human creativity and problem-solving skills, shown on so normal and average examples one could never imagine that their history is so suspenseful. ![]()
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